Sydney Web Design  ::   Internet Programming   ::   Ecommerce  ::   Domain Names

Demesne : (pronounced domain) : [Anglo-French, respelling (probably influenced by French mesne, variant of Anglo-Norman meen, middle, in legal phrase mesne lord, lord who holds a manor of a superior lord), of Middle English demeine from Anglo-Norman, from Old French demaine.

Netmastery is an web development and SEO specialist operating from its Sydney office and servicing Sydney, Mudgee, Melboune, Brisbane, Perth, South Australia, Hobart, the US, the UK and other regions of the world.

We have successfully completed nearly 100 web projects to date. We design, create and implement business-oriented web solutions that use proven technologies and provide our clients with the best possible results for their investment.

Our websites are professionally designed, informative, interactive, fast-to-load and easy to navigate around. They are also designed to be listed optimally on search engines, a feature neglected by many designers. We help you to stand out in the marketplace!

Netmastery adopts the KISS ("Keep It Simple, Sweetie") principle in every project we undertake.

Plan and discuss...	this defines your business objectives. We sit and listen to your requirements and present you with alternate solutions based on your budget and goals.
Build and test...	we carefully craft the site, testing thoroughly along the way.
Review and improve...	when we have completed your project, we are committed to continuing to work with you, monitoring the success of the project and making continuous improvements in line with changes in technology and your needs. As our clients have often said to us, "We Care!"

Search Engine Optimisation :: Top 10 listings

Do you need your website to be found on search engines? Netmastery provides many of our clients with enviable results when it comes to getting top 10 and even the top 3 placements for a given set of "keywords" in search engines like www.google.com. This takes time and attention to the rules that are applied by these engines (btw, these rules constantly change). We can also provide the advice you need in preparing a promotions strategy for your website incorporating paid-for online ads or registering with several paid-for search engines including www.looksmart.com.au We are often approached by businesses that can see we are getting results for our clients, sometimes their competitors. We cannot provide search placement services alone as a "one off job" unless we are also managing other aspects of your site, i.e. either site hosting and possibly content management. Our knowledge is proprietary.

BALANCE

   1.   D E S I G N
   2.   T E C H N O L O G Y
   3.   B U S I N E S S    N E E D S

An outstanding, award-winning graphic "online experience" does not necessarily sell your products and services! High impact design must be mixed with user functionality and informative and easy to find site content as well as reliable back-end scripting and programming. With the correct approach, we achieve in our sites the popular advertising industry concept ...A I D A - Attention, Interest , Desire and Action. Companies are contacted, enquiries are made, products are purchased and business relationships are developed.

In summary, our websites are designed to have :

• A clean and professional look
• Well rendered graphics.
• Content that holds the attention of the visitor. "CONTENT IS KING".
• A well-planned intuitive navigation system.
• Fast loading pages (not everyone has broadband connections).
• Well constructed code that is easy to maintain and presents pages uniformly across many browsers and computer systems (where feasible).
• Effective online shopping systems (see the info on ecommerce systems on this page)

GOOD DESIGN = CREDIBILITY.

Help your customers be confident to deal with you through good design. A poorly rendered site that obviously could have been done by the business owner's 16 year old nephew/niece/friend down the street etc. is a false economy. People like to deal with solid organisations and a professionally designed site, as well as making a site easy to use will give your customers CONFIDENCE, particularly if your site includes online ordering.

We follow the F.W.N. principle, i.e only implement Flash animation or navigation where needed. Flash, whilst it looks great can often lead to slow to download pages that the average surfer may not hang around for. Flash does not necessarily sell your product or service. It wins awards for webdesigners but unfortunately that does not always help the client. Flash "intro" pages are particularly avoided by us unless we can be sure it is useful for the client. They are commonly termed "skip intro" pages, because people look for the tag before waiting.

LIVING WEBSITES

An out of date website is worse than not having a site at all. Allowing our clients to update their own sites is critical to the ongoing success of their website. Dynamic database design and web content management systems are provided to many clients that need frequently changing site content and scaleability.

Our web-based software tool PHPDesign, is configured for each client to enable them to change the content of their site without any difficult-to-use web-editing software. This tool can handle date-based calendar pages, "What's new" pages, news articles, newsletters, event information, product releases... the list is limitless. By keeping the base "engine" of your site intact, you are able to give daily website update tasks to any member of your organisation.

Examples of PHPDesign applications include :
- www.wims.com.au [news articles on and newsletters]
- www.chprsl.com.au [entertainment calendar]
- www.bawdens.com.au [featured properties].

OUR SERVICES:

Customised Ecommerce solutions :: No two shopping carts are the same and most are hard to use!.

Thinking about one of those off-the-shelf shopping stores for your site? You cannot possibly find an off-the-shelf package to meet all your requirements. Some of our sites include: www.paperplace.com.au www.federationsupplies.com.au, www.sandracabot.com and www.naturalalchemist.com) Whether it is in the style of display of products the postage calculations, specialised auto-calculations required for your type of product or other unique needs, we build a hand crafted ecommerce solution for you. Although customised, our prices are very competitive Many shopping systems are hard to use. We strive to make a cart that is easy to "move around", instills confidence in the supplier of the product, gives immediate answers to questions about ordering and delivery Studies show that, even with the intention of ordering one entering an online "shop" over 50% of customers LEAVE before making the purchase.

• Website Design and Implementation
• Web Content Management Systems - tools to allow clients to self-manage site changes
li>Site maintenance
• Site redevelopment
- improve the look and functionality of your existing site. Don't be embarrassed by your website!
• Internet Strategy Development
• Flash presentations and animated banners
• Customised Web programming
• Ecommerce solutions - online shopping carts
• Graphic Design
• Website Hosting and Management - fully featured secure hosting
• Domain Name registration
• Opt-in email list management and email marketing programs
• Business Internet Connections - dialup and ADSL
• Search Engine Promotions - increasing traffic by allowing your site to be found
• Site promotion strategy development
• Commercial photography for your web project
• Software Support and Marketing
• the lowest Australian prices for 128 bit security certificates [read more]